Archive for the ‘denver internet marketing’ Category
Are Your Getting The Right Visitors?
- Are your visitors the kind that just look through your “medicine cabinet”? Maybe you are inviting the wrong guests to your website?
By: Cade Lee
All too often I hear feedback from website owners and business owners about getting the “wrong kind of lead” from their website. In otherwords, the visitors they are getting to the site are not their “ideal” prospect or customer. I would take this a step further and probably guess that their conversion rate is very low and that they are getting the “shoppers” that are browsing every site known to man for their particular search. While “shoppers” are important to every business it is definitely not the ideal customer any business longs for. So how do you bring the kind of visitors that you want?
Although things are changing in the search algorithms and the major search engines are providing more relevant results than ever before, there are still irrelevant results on the 1st page of search engine results for thousands of searches. This is not because Google, Bing or Yahoo do not have excellent algorithms or fantastic results for the searches being performed through their search engines. This is simply because they cannot read the thoughts or intentions of those inputting the keywords into their search engines. So, for that person who is looking for a local plumber in Denver, if they were to search for “plumber” odds are pretty good that the only relevant sites they will find will be in the pay per click or “sp
onsored links” section. They will not find too many “local” results in the search engine results or the organic listings. The searcher will find national companies or even a Wikipedia article, but they will not find a local company for their plumbing needs.
Google is already attempting to change this by providing results according to IP or the searchers location, but you can imagine what a chore it is to have to differentiate those search terms that would be more likely to engage with local business versus those that do not.
So in the meantime, what will you do with your internet marketing campaign? How can you attract those visitors that are looking for your services and products? The answer is to go for more specific key word phrases in your search engine optimization campaign. So for example, let’s take a printing business in Denver. This printer is putting together an internet marketing campaign in Denver as this is their primary target audience for business. Since I am using a real Read the rest of this entry »
