Archive for the ‘denver seo company’ Category
Google Video Sitemaps: Get Your Videos On Google
Video on the internet is far from new, but most internet marketers have problems getting their videos to be noticed. Uploading videos on YouTube can be effective, especially because Google gives YouTube preferential treatment, but you can increase conversions by bypassing YouTube or other video sharing sites and have Google index your video directly. YouTube is designed to have to user stay on the site as long as possible, while you want the user to get on your site as quickly as possible. Just like a sitemap for a webpage, Google video sitemaps tell Google exactly what and where the file is. Google uses that information to index videos for video search. The sitemap is just a text file that gives Google the information on how to classify and pull up your video in search.
Clicking on the video will take the user directly to your website. This gives the user one less click to have to go through to get to your site compared to going through Google search, to a video sharing website to your site. Creating a video marketing campaign through video sharing sites is still effective, but the point of this article is using Google as the index. Video marketing is a potentially very profitable enterprise because the competition in videos is much smaller than in websites in general.
The sitemap allows you to tell Googlebot the duration, title, and description that goes along with each video. It is much easier for Googlebot to read text and almost impossible for it to figure out what a video contains otherwise. Almost all types of video except live streaming video are supported. You will use text tags tell where your landing page is, post the video’s URL, specify a video player if necessary, give a thumbnail, and set the duration. The sitemap is added through Google Webmaster Tools and is limited to 50,000 videos. Most Denver internet marketing companies are not near the 50,000 limit yet, but having a large number of quality videos is a good idea, because then Google will start trusting you as an internet video producer.
Instead of a sitemap, you can also use an mRSS feed. RSS 2.0 allows for better video support and may be easier to make than a sitemap. mRSS is older so most browsers and software support this coding. Once your sitemap is uploaded, you can log onto Google Analytics and track the exposure of your video. Creating video costs more than other content so you will want to be able to see what works well and understand what your ROI is. A Denver SEO company would track this by setting up 301 redirects from a unique url within your site for the video you submitted to see which visitors came from where. Without the sitemap uploaded, it is impossible to see if searches came from Google organic or video search.
Four Tips for Your Link Building Strategy
Written by: Nick Hantge
Link Building is Key for SEO
I don’t know about you but my life revolves around building links. The more links I can get for a website the better chance I have of being listed on the first page of the major search engines. With the number of people switching their methods of how they find information, getting on the first page of Google is a great way to gain new business. Our Denver SEO company manages several Colorado companies’ search engine optimization (SEO) campaign. It is our job to handle the link building strategies, make sure traffic is growing and that their online visibility dominates their competition. Since link building is so crucial I thought I would give a few tips for finding quality links for your website.
1.) Relevance is Important: Have you ever been on a website and noticed links for something completely different from the page content or theme of the website? Chances are you did not click on them because you were not interested in a different subject. (EX –> you did not visit a website about power tools hoping to find information about real estate) Google’s main purpose is to provide accurate search results to keep the web surfers using their search engine. That being said, we have found that we get more “link juice” from links that are relevant content. It makes sense right? If Google’s goal is providing accurate search results, links from sites that are not relevant should not be rewarded as much as those that are from related sources. Although Google does not come out and say it, our SEO company has found the more links we can get from relevant sites or pieces of content, the better our ranking in the SERPs.
2.) Make Sure You’re Being Followed: If you are new to the SEO world you might be shocked to find out that there are links that Google will completely ignore. There is actually a tag a web developer can include on the link that tells the “Google bots” to skip over the link. In a search engine optimization campaign it is important to know the difference between a do-follow and no-follow link. If you spend countless hours building links that are not being scanned by the Google bots you just wasted a bunch of your time. There are a few ways to tell if a link is a no-follow link. Check out the source code for the rel=“nofollow” tag or just simply download a toolbar application that will highlight no-follow tagged links.
3.) The Name of the Game is Numbers: Building backlinks is a numbers game, the more you get the better off you are. Link building is an ongoing process; if you stop you will fall in the rankings. Many people find this out the hard way and have to put even more time into their project than they would have had to if they continued to work on it.
4.) Keywords Are the Key: If you want to get ahead in the game, make sure you are using your keywords in the links you are creating. If you are trying to rank for a search term lik “Denver real estate agent” and you do not have any links to your site with that keyword phrase, it will be near impossible to rank well for that term. A link that has anchor text is much more valuable that the simple www.yoursite.com because you are not telling the search engines or your readers what your site is about.
Hopefully this will help you when thinking about search engine optimization and has helped you understand the value of link building. Remember, onsite optimization will only take you so far in the search engines. If you want to show up for competitive keywords, make sure you are using a link building strategy. If you follow these four tips, you should see a major improvement in your rankings in just a few months. If you need more help with your search engine optimization campaign, please contact us at our Denver SEO firm (303) 999-7963
Are Your Getting The Right Visitors?
- Are your visitors the kind that just look through your “medicine cabinet”? Maybe you are inviting the wrong guests to your website?
By: Cade Lee
All too often I hear feedback from website owners and business owners about getting the “wrong kind of lead” from their website. In otherwords, the visitors they are getting to the site are not their “ideal” prospect or customer. I would take this a step further and probably guess that their conversion rate is very low and that they are getting the “shoppers” that are browsing every site known to man for their particular search. While “shoppers” are important to every business it is definitely not the ideal customer any business longs for. So how do you bring the kind of visitors that you want?
Although things are changing in the search algorithms and the major search engines are providing more relevant results than ever before, there are still irrelevant results on the 1st page of search engine results for thousands of searches. This is not because Google, Bing or Yahoo do not have excellent algorithms or fantastic results for the searches being performed through their search engines. This is simply because they cannot read the thoughts or intentions of those inputting the keywords into their search engines. So, for that person who is looking for a local plumber in Denver, if they were to search for “plumber” odds are pretty good that the only relevant sites they will find will be in the pay per click or “sp
onsored links” section. They will not find too many “local” results in the search engine results or the organic listings. The searcher will find national companies or even a Wikipedia article, but they will not find a local company for their plumbing needs.
Google is already attempting to change this by providing results according to IP or the searchers location, but you can imagine what a chore it is to have to differentiate those search terms that would be more likely to engage with local business versus those that do not.
So in the meantime, what will you do with your internet marketing campaign? How can you attract those visitors that are looking for your services and products? The answer is to go for more specific key word phrases in your search engine optimization campaign. So for example, let’s take a printing business in Denver. This printer is putting together an internet marketing campaign in Denver as this is their primary target audience for business. Since I am using a real Read the rest of this entry »
How Important Is Your Blog?
Blogging is an integral part of your SEO Campaign
By: Cade Lee
It seems that every time the topic of blogging comes up, customers ask us, “Why is a Blog important?” If I were to ask them if they wanted to originate business online, they would undoubtedly answer “Yes”. If I asked any prospective customer if they wanted to be on the first page of Google, I know I would get the same positive response. Everyone would like to attract attention online which is exactly why it makes it that much more difficult for anyone to draw a crowd online. There are several strategies of course to bring in the crowds; some of them are not the most ethical or considerate to say the least.
Search Engine Optimization (SEO) – An Overview
Written by: Grayson Thrush
Search Engine Optimization (SEO) entails a maelstrom of techniques and tactics with the end goal being to improve the ranking of a particular website in the search results of major search engines. Denver SEO can be broken down into two main categories, on site SEO and off site SEO.
On site SEO relies upon excellent content first and foremost. Content must be on topic, relevant, and contain a 5% – 8% keyword (words or phrases) density. This means that for every 100 words of content, five to eight keywords should be used. The keywords that will be used must be carefully researched using tools such as the free Google AdWords keyword tool. When choosing keywords, it is important to remember to think like the customer. What will they be searching for? These same keywords should also be embedded into the website source code via Meta, Title and Heading tags. This will help ensure a high page ranking for these search terms.
Also, the website should be organized with a clear hierarchical structure. Creating a site map will significantly enhance site structure and ability to be scanned by search engines. This will allow search engines to more efficiently scan the target website. The most important information on a given website should be placed at or near the top of the page. This will make it easier for search engines to find the content that you want them to find. Use text instead of images; search engines can only scan text, so all important information must be included in text. This should be done even if the message(s) being conveyed are duplicated in images, banners, etc.
Of even greater importance is off site SEO. This includes back linking to highly ranked sites. For example, you can submit articles to free online repositories with links to your target website embedded in the text. The Google search engine will interpret a page with many back links to highly ranked pages as being of greater importance, and will therefore increase its page ranking. Another tactic is to submit entries to a highly ranked online blog, with excellent content, important keywords and back links where possible. Furthermore, you can join appropriate, and highly ranked, online forums and post useful content with a signature containing a back link to the target website. You should submit your website to the major search engines’ web indices. This will speed up and enhance the optimization process greatly.
SEO is a multifaceted endeavor, and requires ongoing maintenance and tuning. There are many competent companies that are dedicated to carrying out SEO campaigns. If page ranking is extremely important to you, consider outsourcing the project to a professional Denver SEO company.
Hiring an SEO Consultant
Written by: Grayson Thrush
Search Engine Optimization (SEO) can serve as the linchpin to your overall marketing plan for your business. Gone are the days when all you needed was an ad in the local phone book. The most efficient way to drive leads to your business is through Internet marketing. You need more than just a website, though.
A website that has not been optimized for search engine results pages (SERPs) will only serve as a digital business card. Nobody will find it unless they know about it and where to look. Your competition will quickly surpass such an outmoded approach. You need to hire a Denver SEO consultant to help get your website seen by those searching for the products and/or services that your business offers.
A competent SEO company will offer a full-service approach to Internet marketing, in order to ensure that your SEO campaign is in fact successful. You will need to start out by looking for a Denver SEO company on the Internet. Read the rest of this entry »
Why you Should Hire a Denver Internet Marketing Firm
Not everyone is going to be an expert at every aspect of Internet Marketing and Web Development. There are so many facets and niches within the industry, it takes a substantial amount of time and effort to stay abreast of the newest trends and techniques. So, when considering your Denver Internet Marketing plan, you want to take full advantage of the Web, and specific benefits that only experts can provide. Many different skills are required in order to integrate your business within the Internet so that you are fully visible and accessible to your target market. In order to achieve and maintain a significant Internet presence, it is crucial to hire a team of people capable of an array of Internet Marketing techniques.
denver internet marketing,denver SEO,denver web development
Denver Web Development is absolutely key in helping to produce awareness, traffic, and sales for your company or product. Just like traditional marketing campaigns, there are many specific skills required to be effective in your Denver Internet Marketing plan. These skills include but are not limited to link building, web design, Denver search-engine-optimization, HTML writing, blogging, and social networking. Techniques and trends are constantly changing as well, and it is important to utilize the experience and knowledge of a Denver SEO Firm or Internet Marketing Company.
It is important to set goals, and plan a complete strategy for building a valuable website and increasing the traffic to that website. In addition to a clear website with substantial, valid content, you need to drive the site to towards the top of search engine results for targeted keywords. This intricate, time-consuming process is called search-engine-optimization, or SEO. A good internet marketing company will also handle Denver SEO for your business. It is best to let experts execute SEO for you, because the ranking algorithms and industry trends are constantly evolving and changing. A Denver SEO Company will keep up with the pulse of the industry, staying on top of all the new tips and tricks.
Denver Internet Marketing is paramount to staying on the cutting edge of any industry. Create a strong, reliable Internet presence while at the same time being highly visible on local and global search engines. Customize your plan to cater to your target audience, increasing your chances for sales, leads, and referrals. The days of Yellow Pages are over, and you need to keep your business ahead of the curve by working with a Denver Internet Marketing Firm. No matter what your industry, help yourself and take the right step towards a successful future.
Choosing an SEO Company
Written by: Nick Hantge
Choosing an effective and reliable SEO company can be quite difficult, especially with the rise of its popularity and the vast amount of businesses offering SEO services in the past 2 years. Search Engine Optimization is one of the biggest investments you will make into establishing your companies online presence which makes it even more imperative you make the right choice when hiring an SEO company. It goes without saying that hiring the wrong SEO consultant will not only cost you a lot of money but it could also cost you your domain getting dropped or delisted by Google if the company breaks the rules and uses black hat tactics.
Here are some questions to ask to help you make the important decision of hiring the best SEO company for your company, business or website. Each SEO company has something special to offer so finding the right fit will help ensure a successful and pleasant SEO campaign.
How long have they been established? Along with most things in life, the longer you have been doing something; normally the better you are at it. When you try to market a website in the top search engines, you have to be able to adapt to the changes they are making in their algorithm and how they rank sites. If a company has been doing SEO for more than a few years they have had to deal with the changes made and should be able to show you how they’ve adapted.
If possible, take into account how long the SEO company has been established, the chances are if its been around for a few years they will be well up to date with the latest strategies and have a decent history and background.
Can they provide testimonials & recommendations? Any good company, regardless of the industry, should be able to provide a handful of testimonials and recommendations from their previous projects. Now remember they are going to give you their favorite customers if not friend’s phone numbers so it is important to ask these questions:
“How long did it take to see results on the search engines for your campaign”? Read the rest of this entry »