While you are waiting for results, here are some basic SEO tips that you can follow which should help you cut down your time waiting.

Make certain to select a keyword theme for each page of your website.

Many sites that we have evaluated and reviewed do not have enough diversity within the pages or the subordinate pages to obtain the wide range of keywords that they would like to achieve. So identify a group of keywords for every page that you publish, a group of keywords that fit well into your SEO plan.

If the website you are building and promoting does not have enough content to tip the scales of the search engines to your favor as “The Resource” for the keywords you are approaching, or if your site does not contain enough significant or important internal links, how will you possibly be able to surpass your competitors that are using large amounts of content and links?

So, plan each page with plenty of content and key words with internal links throughout your website. Make certain that you do not stuff your site with too many keywords as you will want to make the site readable and interesting for your human visitors as well.

Identify the keyword theme to each page using the Meta tag keywords. Since Google and some of the other major search engines do not utilize the keyword Meta tag, we have made it useful by indentifying the “keyword theme” to each of our pages.

Internal links from pages and to other pages using the keyword that you want the target page to rank for.

This is probably one of the most difficult aspects of search engine optimization to keep track of. For our projects we have literally drawn out a diagram or flow chart of the pages within the site that we are marketing and labeled each with the keyword theme for each page. Once we have identified the pages and the keyword themes for each page, it is much easier to take the keyword phrases throughout your website and link those phrases to the page that matches that theme.

This tactic is very similar to that of Wikipedia. You are simply identifying the “resource page” for the designated keyword by consistently using keyword-rich anchor text throughout your website.  By doing this you will also be able to achieve double indexing in some cases for your website.

We believe that this step for onsite optimization is critical to outperforming your online competition. If you are working with a SEO company, than it is imperative that you bring this approach to their attention and that they explain to you their internal linking strategy.

Optimize the page for many variations of the keyword that you are targeting.

If you are going to optimize a page for a certain keyword, you might as well go for as many variations or extrapolations of that keyword that you can. So, using an example here, let’s go with the keyword “SEO Company”. Variations that you might want to use would be, “SEO Company’s”, “SEO Companies”, “Internet Marketing Company”, “Internet Marketing Companies” and “Search Engine Optimization Company”. You can see from the example that I have used, I have pluralized the keyword, misspelled the keyword and even brought in a synonymous keyword phrase.

By following these three steps you should be able to really shore up your website so that as Google or any other indexing robots devour your website, you will obtain an advantage over your online competitors that have not followed these same simple techniques. Any worthwhile SEO campaign takes a great amount of time and dedication, so as you are working on link building strategies and submitting your site to different directories, make certain to work these strategies and you will start to see a major difference in the way your site is ranked in the search engines.

Bookmark It

Hide Sites

You might be surprised to learn that Matt Cutts, who works for the Search Quality group at Google has most recently come out with comments about meta tags or more specifically “keyword” meta tags and stated “Google does not use keyword meta tags” in their rankings. For the longest time many SEO professionals pounded the desk suggesting that keyword meta tags were critical for any SEO campaign.

According to most SEO Companies, Google has for many years completely ignored this tag which has made the use of this meta tag completely pointless. I know as a Denver SEO company, we have definitely utilized the keyword meta tag and we will continue to do so. It is not that we believe that this meta tag would help us in the rankings, rather we have used it to define the theme of each page that we publish. So, although Google has stated that they do not utilize the keyword meta tag, we have still found much use for it.

Usually when speaking to anyone with any knowledge of SEO, they will go over a list of important factors to complete when working on a SEO campaign. One of the first things we hear many SEO companies speak about or write about is the importance of keywords in the keyword meta tag. This might be a warning to those that are looking for the experienced professionals who actually know SEO and focus not only on “onsite Optimization” but “offsite optimization” or link building as well. I have included the Matt Cutts Video in this post about Google’s complete lack of interest in the keyword meta tag, you can read more about their disinterest in the keyword meta tag here on their very own Webmaster Tools blog.

So why would Google disregard the keywords meta tag anyway? It started several years ago when the meta tag was actually abused by many website owners. If Google strictly followed the keywords in the meta tags, than it would be easy to mislead or misdirect the search engines. Google has probably one of the most elaborate and complex algorithms for their search results which has made them a market leader in search. So it is going to take much more than meta tag to throw them off course.

Even though Google has stated that they ignore keywords, we will continue to use this meta tag as previously described. It gives us direction for each page that we produce and keeps our entire campaign organized so we find it very useful even if Google does not. However, when you are talking to that next search engine optimization sales representative or SEO Company that goes through their thorough process of search engine optimization, you might ask,”How important is the meta tag keywords for a SEO campaign?” You might just be talking with one of those that is not in the know and this would be a good way to find out!

Bookmark It

Hide Sites