Archive for the ‘Uncategorized’ Category
Hiring an SEO Consultant
Written by: Grayson Thrush
Search Engine Optimization (SEO) can serve as the linchpin to your overall marketing plan for your business. Gone are the days when all you needed was an ad in the local phone book. The most efficient way to drive leads to your business is through Internet marketing. You need more than just a website, though.
A website that has not been optimized for search engine results pages (SERPs) will only serve as a digital business card. Nobody will find it unless they know about it and where to look. Your competition will quickly surpass such an outmoded approach. You need to hire a Denver SEO consultant to help get your website seen by those searching for the products and/or services that your business offers.
A competent SEO company will offer a full-service approach to Internet marketing, in order to ensure that your SEO campaign is in fact successful. You will need to start out by looking for a Denver SEO company on the Internet. Read the rest of this entry »
SEO Essentials: Link Building
One of the most crucial factors in optimizing your website for search engines, is the building of valuable links. When Google’s search algorithms index a site, they instantaneously compute the number of Web sites that link to your own site, and they calculate the value of each link respectively. This process is automatically performed literally millions of times each day. Search Engines believe that calculating links and taking into account such things as what each link says, along with the overall quality of the websites they come from, is an effective method of determining a sites presence or authority. Google ranks Web sites based on how prominent and dominant they are in their respective fields or markets. The absolute foundation of the Google search engine is to determine authority of sites, and to deliver the consumer the most relevant results.
denver seo,denver internet marketing,denver web development
Basically, the more quality Web sites that link to your site, the better you will do in Google’s organic results. On the other hand, if you obtain only a few links, you will most certainly need to improve your presence in the eyes of Google. In order to optimize your site, you must learn how to effectively build links to your Web site so that the search engines will determine your site as an authority and rank it accordingly.
The very first step in effectively building links is to evaluate your existing competition. Whatever is working for your strongest competitors, can definitely work for you as well. In the beginning stages of link-building, your sights should be set on building a foundation for an effective Denver search engine optimization business plan. Seriously take a look at your competition and evaluate them so you know how to best spend the time necessary to rank higher and build up a strong Internet presence in your market.
Remember that not all links are created equally, so you should evaluate the quality of each potential link partner. By analyzing several link-quality factors, you can more effectively decide which links to focus on. The analyzation of llink quality will most certainly help give you direction in you Denver Internet marketing plans. By directing your attention to more quality links, you are more likely to be recognized by major search engines as a contributor of quality subject matter and content. You can save yourself a lot of time if you pursue the process of building quality links as opposed to a large quantity of links. You do not need thousands of links all over the Web to rank well with search engines. For optimal success, you should approach link building from the standpoint of quality over quantity.
Denver Internet Marketing Tips
By: Cade Lee
Competing for a place online in Denver is not easy, but landing a 1st page position can jumpstart your business.
When it comes to having your own Denver home business, you know that you cannot just set up a website and expect to be flooded with hordes of hungry customers ready to spend money. You must market your business using both online and off-line marketing techniques. Marketing is probably the single most important way that you can reach those customers. Here are a couple simple tips to start marketing your home based business in Denver.
Use the Internet to your advantage. The Internet is an extremely powerful marketing tool and you can absolutely use it to generate business. The Internet is probably one of the most cost efficient methods that you can use in order to get a “jumpstart” for your Denver business. By utilizing search engine optimization strategies combined with e-mail campaigns, article marketing, blogging and forum marketing techniques you’ll be able to build an online reputation that will complement any one of your marketing efforts.
Using local keywords to market your Denver business. When you’re starting to approach your Internet marketing campaign, it is absolutely imperative that you start off by doing keyword research. We have already covered that topic and you can read more about completing keyword research here. When you are researching your keywords, you will want to make certain that you use localized keywords. So for example, in our business as search engine optimization professionals in Denver, we would not just use the keyword “SEO” or “Search Engine Optimization“. Of course these are fantastic keywords and it would be fantastic to show up in the search engine results for these keywords as both of them get huge amounts of traffic. However, if I were just starting on a search engine optimization campaign it would make better sense for me to start with keywords that are less competitive and are more in tune with my demographic initially.
Since I live in Colorado, I would want to use keywords that apply to my business with local cities, counties and municipalities in my area. So for our example I might like to use a keyword such as “Denver SEO” or “Search Engine Optimization Denver” vs. my previous examples that did not include the local city in the key phrase. You also will want to optimize for keywords that include your name and the city or state as well. So in my case, “Cade Lee Denver” or “Cade Lee Colorado” for example.
Internet marketing in Denver is extremely competitive, and although there is minimal cost to marketing online you must make certain that you use a disciplined approach for your “Denver Internet marketing“. When I say this what I mean is that you must pay attention to your Internet marketing campaign daily, and invest some time into this campaign each and every day. With companies that we have consulted in the Denver area for search engine optimization, and coached, we always recommend that they spend in the neighborhood of one hour per day as a minimum for their Internet marketing campaigns. You’ll also want to make certain that you utilize all the possible resources that you can to learn search engine optimization. We will make more of those resources available throughout content and articles that we post on this blog.
If you are looking to get started in on your Denver Internet Marketing campaign and have some questions about where to start, or perhaps you would like an initial consultation and site review, please feel free to e-mail us at info@thisisiniquitous.com.
The Evolution of Search Engine Optimization
I found this good article on another SEO blog and thought it was valuable to our readers, enjoy!
A search engine is basically an information finding system in a computer that helps one find out information they are trying to find. They dramatically cut down the time needed to find the information one is looking for.
The concept of optimizing a website for the search engines began in the mid 1990s when webmasters saw the benefit on high ranking of their sites.
In earlier years webmasters were able to manipulate their websites with the result of them being able to get high ranking in the search engines regardless of whether the content of their web page was actually relevant to the targeted keyword or not.
Over time the search engine computations of the relevance of a particular web page to a particular keyword or set of keywords became more sophisticated so that the search engine could tell what web pages were relevant to a keyword being searched for and what web pages had just been manipulated just to gain traffic. This was done by those computing by being able to determine the quality and strength of incoming or inbound links to a web page. This system however was still not foolproof as webmasters were still able to manipulate by exchanging, buying or selling for the higher quality links to their sites. From that point on other factors were entered in to the computations the search engines use in ranking pages. This information is not available to webmasters and the public at large.
There are companies that are search engine optimization companies. The service they sell to the public is to optimize their website to give it the best possibility of higher ranking with the search engines. If their techniques are too aggressive the effect may be detrimental to their clients to a point where their websites could be banned from search results. Not something you would want to pay someone for.
Some of the search engines have made efforts to communicate with the search engine optimization companies to get their efforts aligned for everyones benefit. There are those who use search engine optimization (SEO) to conform with the desires and wishes of the search engines and there are those who seek to get around the search engine rules and guidelines to get what traffic they can until they are caught.
It is a good practice to mix a campaign using search engine optimization with one of a good paying campaign. The reason for this is that the computations that the search engines use do change and one may see a drop in unpaid traffic due to this factor. It is also a good practice to avoid search engine optimization companies that make false promises they can not deliver, that guarantee a top rank with Google, that are secretive, that are nondescript about where your money goes, etc.
(Source: www.denverseoinfo.wordpress.com)
Mastering the Google Ranking Bounce
Eric Giguere’s unofficial and long-running blog about Google’s AdSense program. He also covers contextual advertising and related topics.
From: The Unofficial AdSense Blog
By: Eric Giguere
As I’ve argued before (see It’s All About The Traffic, Stupid!), you need traffic to make money with a website. It doesn’t matter if you’re monetizing with AdSense, affiliate offers, CPA offers, or some other advertising system — no traffic, no conversions; no conversions, no money.
One way to get traffic is to show up in the top 10 results for a well-searched keyword phrase on Google. This is the Holy Grail of Free Traffic. But it can be very hard to hit that top 10, or even the top 20.
There is a way to do it on a temporary basis, though, with some effort. I call it the “Google ranking bounce”.
Here’s how it works: Google currently gives a “freshness boost” to newly-published content. If the site that hosts the content is authoritative enough, this freshness boost can be enough to temporarily catapult the new content into the top 30 results for the content’s main keyword. (We’re assuming good on-page SEO here, of course, with the main keyword in the title of the page and ideally also in the URL itself, plus sprinkled appropriately throughout the content.) The boost lasts for 2 or 3 days, after which the page will “slide down” to its natural rank, there to stay until it gets pushed up through “natural” means (i.e. link acquisition). The page may in fact disappear for a few days from the index before reappearing.
I’ve seen this boost happen on my own sites (I have a few old domains) and on sites like EzineArticles. You can get a real, but unfortunately temporary, traffic boost from this rankings boost.
So what do you do? Write several articles/posts of content targeted at the main keyword and then publish them several days apart. If you’ve done it right, the freshness boost will ensure that one of your articles is continually in the top 10/20/30 until your supply of content is exhausted.
This is not easy to do, and it takes real effort to write all that content. The best place to start is with EzineArticles, I think. Find a high-volume search term that displays two articles from EzineArticles in the top 10. You won’t be able to displace the first article, but you can probably temporarily push out the second article. You’ll be surprised at how many times your article will be viewed. It’s temporary, of course, and only some of the traffic will make it to your own site, but it’s a cheap way to get some good, targeted traffic.
If you try this technique, let me know how it goes for you. It definitely takes work, though. The good thing is that over time all the content you write will itself reach critical mass and help you rank higher in the future.