Archive for the ‘Black Hat SEO tactics’ tag
Are Keyword Rich Domains Worth It?
By: Cade Lee
I have read several articles and discussion on forums about “Keyword-Rich Domains” over the last several months and I though it important to mention a couple of things to be wary of when going out and spending a fortune on domains that seem like they might make sense for your business and major keywords. I should begin with what a “Keyword-Rich” domain is for those that are new to this and have never heard the term before. A “Keyword-Rich” Domain is simply a domain name containing the major keywords relevant to the site and SEO campaign that you are targeting. So as an example, in our industry many of the SEO professionals in Denver target the keyword “Denver SEO“. When you search for “Denver SEO” you will notice that www.denverseo.net is the 5th result. Digging deeper this site has a PR of 3 compared to many of it’s competitors who have earned a page rank of 4 or higher. This domain does have some age as it was created on May 03, 2006 so it is around 3 ½ years old. According to Google, there is one backlink from a web design directory, after further research we were able to determine that the domain has around 523 backlinks. When we compare this to some of the other competing websites that are ranked just below this website like www.hyperdogmedia.com, which has a PR 4, 2 backward links according to Google and according to our research this domain has well over 2085 backlinks. So how is it that a site like Hyperdog’s is ranked below DenverSeo.net? According to some SEO professionals it would be due to the “exact match bonus“. There are many other factors that go into the rankings, but this is definitely a factor as it has been discussed by many internet marketing professionals.
