Archive for the ‘denver seo company’ tag
Keywords Don’t Matter
By: Cade Lee
You might be surprised to learn that Matt Cutts, who works for the Search Quality group at Google has most recently come out with comments about meta tags or more specifically “keyword” meta tags and stated “Google does not use keyword meta tags” in their rankings. For the longest time many SEO professionals pounded the desk suggesting that keyword meta tags were critical for any SEO campaign. Read the rest of this entry »
Can alt text help your SEO?
By: Cade Lee
Can alt text really help your SEO campaign?
Often times as I read through all of the resources online for internet marketing, I read about the importance of “on-site” optimization. We have discussed it ourselves in the past (onsite optimization). Something I don’t think we had discussed was the importance of keyword use in the alt text or title tags. Granted many have disagreed with the importance of alt text or title text in the SEO community. It is important to understand that there is not a SEO professional that I have met who knows the algorithms intimately. So while there are many opinions that using alt text or title tags does not provide a benefit to your search engine campaign, I would respectfully disagree as I will prove with an example.
Search Engine Optimization (SEO) – An Overview
Written by: Grayson Thrush
Search Engine Optimization (SEO) entails a maelstrom of techniques and tactics with the end goal being to improve the ranking of a particular website in the search results of major search engines. Denver SEO can be broken down into two main categories, on site SEO and off site SEO.
On site SEO relies upon excellent content first and foremost. Content must be on topic, relevant, and contain a 5% – 8% keyword (words or phrases) density. This means that for every 100 words of content, five to eight keywords should be used. The keywords that will be used must be carefully researched using tools such as the free Google AdWords keyword tool. When choosing keywords, it is important to remember to think like the customer. What will they be searching for? These same keywords should also be embedded into the website source code via Meta, Title and Heading tags. This will help ensure a high page ranking for these search terms.
Also, the website should be organized with a clear hierarchical structure. Creating a site map will significantly enhance site structure and ability to be scanned by search engines. This will allow search engines to more efficiently scan the target website. The most important information on a given website should be placed at or near the top of the page. This will make it easier for search engines to find the content that you want them to find. Use text instead of images; search engines can only scan text, so all important information must be included in text. This should be done even if the message(s) being conveyed are duplicated in images, banners, etc.
Of even greater importance is off site SEO. This includes back linking to highly ranked sites. For example, you can submit articles to free online repositories with links to your target website embedded in the text. The Google search engine will interpret a page with many back links to highly ranked pages as being of greater importance, and will therefore increase its page ranking. Another tactic is to submit entries to a highly ranked online blog, with excellent content, important keywords and back links where possible. Furthermore, you can join appropriate, and highly ranked, online forums and post useful content with a signature containing a back link to the target website. You should submit your website to the major search engines’ web indices. This will speed up and enhance the optimization process greatly.
SEO is a multifaceted endeavor, and requires ongoing maintenance and tuning. There are many competent companies that are dedicated to carrying out SEO campaigns. If page ranking is extremely important to you, consider outsourcing the project to a professional Denver SEO company.
Hiring an SEO Consultant
Written by: Grayson Thrush
Search Engine Optimization (SEO) can serve as the linchpin to your overall marketing plan for your business. Gone are the days when all you needed was an ad in the local phone book. The most efficient way to drive leads to your business is through Internet marketing. You need more than just a website, though.
A website that has not been optimized for search engine results pages (SERPs) will only serve as a digital business card. Nobody will find it unless they know about it and where to look. Your competition will quickly surpass such an outmoded approach. You need to hire a Denver SEO consultant to help get your website seen by those searching for the products and/or services that your business offers.
A competent SEO company will offer a full-service approach to Internet marketing, in order to ensure that your SEO campaign is in fact successful. You will need to start out by looking for a Denver SEO company on the Internet. Read the rest of this entry »
Why You Should Hire an SEO Firm
Written by: Nick Hantge
Looking into hiring an SEO Firm. Can they really help with your internet marketing?
Hiring an SEO firm is something many business owners are contemplating these days. Since the widespread popularity of search engine optimization (SEO) and its benefits, there have been many marketing firms offering to run SEO campaigns for other businesses. There have also been some do-it-yourself business owners who feel they can optimize their own website as well. From an overall marketing standpoint, the case can be made that investing in online advertisement will potentially reach more prospective customers through SEO than other forms of advertising such as print ads. Whether you are contemplating optimization on your website or thinking about running your own SEO campaign, here are a few reasons why you should hire an SEO firm to help land you in front of more potential customers looking for your product or services.
1. They have the Expertise
Even though the stereotypical web developer/SEO professional is thought to play video games all day and work at night in his mother’s basement, they should still be respected as a professional. After all, do you know how to change a cascading style sheet or create a dynamic sitemap? A main reason you hire an SEO Firm is for the same reason you hire an attorney to write up your legal documents or represent you in court; they are the expert! I personally do not change the brakes on my car or put a crown on my own tooth. Granted, I could learn how to do it on my own but I know it will save me in the long run to hire someone who specializes in these services. Now don’t get me wrong, there are a few companies out there claiming they know SEO and how to get you on the first page of Google so they can get a piece of the pie but choosing a good SEO firm comes later…
2. An SEO Firm will save you time
When you hire an SEO firm to handle your online marketing and SEO, it will save you loads and loads of time! I cannot stress enough how much time goes into a worthwhile SEO campaign. SEO firms have years of experience under their belt (hopefully) and a full knowledgeable team to work on optimizing and marketing your website for you.
Like anything, there is a learning curve to search engine optimization. I would be ignorant to say it has the steepest learning curve of any profession but I honestly believe it is in the top 25%. The time an SEO professional has but into gaining all of the knowledge they have gained is shocking! The lucky thing for someone who hires an SEO firm is they have already previously put in the time learning which ensures the website will rise in the search engines much quicker than someone who tries to optimize themselves. There is also a pretty good chance the SEO Firm will be able to utilize the connections they have with other professionals to help speed the campaign along.
Not only will the SEO firm you hire know the latest tricks to optimization, they also know what doesn’t work. As an SEO professional, we have learned through trial and error what effort to consume our time with.
3. It’s all in the numbers
Can you imagine paying employees that you cannot track the work or hours they put into their job? You would not be able to justify if paying them has been profitable for you or your company. The same holds true for hiring an SEO Firm. All of the good SEO firms have a tracking system on the website they are optimizing. In this tracking system you will be able to see daily visitors, what keywords they are typing in to find your website, what search engine or source they came to your website from, how long the individual was on your site, where the location of your visitors are coming from and the list goes on and on. SEO firms also have access to very useful web based tools such as a keyword tool that will tell you the monthly volume of searchers typing in certain keywords or keyword phrases. This is extremely beneficial to recognize and understand what keywords should be targeted in your SEO campaign.
If a business owner runs their own seo campaign are they going to create monthly reports to keep track of progress? Is a business owner going to focus on key point indicators such as bounce rate and new visitors in their SEO campaign to ensure prime results?
4. You Get to Focus on your own Business
Probably the greatest part about hiring an SEO firm to help with your online marketing is you get to concentrate on your own business; what you are good at! I have previously stated how much time goes into an SEO campaign and the truth is for the first six months you need to be constantly working on building links, writing articles and creating PR for your website every day. You have to admit, if you had to just concentrate on running your business and manage your staff efficiently while the leads came in you would be sitting pretty happy. There is no reason for a business to be concerned with trying to manage their online marketing and the day to day activities as well; that is hard enough.
Rely on a professional with years of experience and the time and team to fully optimize your website. Although the thought of not spending money on something you think you could do yourself is nice, hiring an SEO firm will pay for itself and then some in just 4-6 months!
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If you would like more information on how an SEO Firm can help your business grow with Internet Marketing, check out SEO Information or send me an email: nick@thisisiniquitous.com. I would love to answer any questions you have! (303) 999-7963 Article Source: http://EzineArticles.com/?expert=Nicolas_Hantge |
Importance of Off-Site Optimization
Written by: Nick Hantge
A few years back, web developers or SEO experts only needed to focus their efforts to “On-Site optimization”. This means they needed to have appropriate Meta tags, create a sitemap, they needed their pictures to be labeled and correctly link their pages throughout the site. Only 5-7 years ago, this would get them on the front end of the searches related with their website content.
Today is a completely different story. I’ve said it before and I’ll say it again; the search engine optimization (SEO) you do off your site is more important than the SEO you do onsite now days. What I mean here is because of the sophistication of search engines today, there are many more factors that go into the SEO equation to achieve “Above the fold” placement organically. I feel the more powerful factors have to do with “Off-Site optimization” Don’t get me wrong, if you’re content is not relative to the searches you are going for, it will be much more difficult to obtain those results but it is possible.
So what is off-site optimization anyway? Off site optimization is all of the work you can do to promote your website without actually doing anything to the site itself. Things like building relevant backlinks, using social networking to increase traffic, and video submissions are just a few examples of off-site optimization.
Backlinks: Think of search engines judging every website like it’s a popularity contest. Every backlink to a website counts as a vote. As a search is submitted to a search engine, they gather which sites have relevant content and of those they rank them accordingly to the votes they receive (number of backlinks). Now anchor text adds even more madness to the equation. If you have anchor text pointed at your domain with the keyword or phrase you are trying to be found in, that vote has more weight than a regular backlink. At the end of the day, if you had a million backlinks with anchor text reading “BMW parts”, it’s a pretty good chance you would be in the top three results for that search term regardless of the page content.
Tip: Join a Forum or a discussion board related to your services or product and start adding useful posts. Link to your website in your post or signature.
Social Networking: With all of the buzz with Twitter and other social networking sites, now is the time to take advantage of the traffic that can be developed. Just creating an account and writing a few posts is not going to do the trick. You need to be creative just like anything else in your campaign and create excitement about your service or project. Offer discounts, link to blog posts which then link to your site or some bigger companies even use the social networking sites as a form of customer service. Everyone has a technique or social networking, many are bad but there are a few that are good and working excellent.
Tip: Create a LinkedIn page and add as many business professional in your area and send them all a message about your services and offer a discount.
Video Submissions: You might be wondering what creating, editing and submitting a video would have to do with search engine optimization but there are many benefits. First of all, a video is a good way to connect with potential customers. A client testimonial will give you credibility while a message from an employee or owner will create a sense of trust.
There are great video repositories out there, maybe you’ve heard of YouTube.com or Viddler.com? More and more people are using these sites to host videos, create commercials for the business and increase the traffic to their web site. Recently, YouTube.com just passed the 100 billion viewed videos in one month, pretty dang impressive. Geek.com reports YouTube.com overcoming Yahoo© taking the number 2 search engine. Don’t you think it’s time you start taking advantage of the traffic? Make sure you have a YouTube.com video that points to your website.
Tip: When you create a video to YouTube, you have the ability to put in keywords. Use this to your advantage and attrack more viewers looking for your services
Hopefully you now understand the importance of off site optimization and have picked up a few techniques to try yourself. Remember, SEO is not something that happens overnight and certainly is very time consuming.
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