Archive for the ‘denver seo’ tag
How Important Is Your Blog?
Blogging is an integral part of your SEO Campaign
By: Cade Lee
It seems that every time the topic of blogging comes up, customers ask us, “Why is a Blog important?” If I were to ask them if they wanted to originate business online, they would undoubtedly answer “Yes”. If I asked any prospective customer if they wanted to be on the first page of Google, I know I would get the same positive response. Everyone would like to attract attention online which is exactly why it makes it that much more difficult for anyone to draw a crowd online. There are several strategies of course to bring in the crowds; some of them are not the most ethical or considerate to say the least.
Are Keyword Rich Domains Worth It?
By: Cade Lee
I have read several articles and discussion on forums about “Keyword-Rich Domains” over the last several months and I though it important to mention a couple of things to be wary of when going out and spending a fortune on domains that seem like they might make sense for your business and major keywords. I should begin with what a “Keyword-Rich” domain is for those that are new to this and have never heard the term before. A “Keyword-Rich” Domain is simply a domain name containing the major keywords relevant to the site and SEO campaign that you are targeting. So as an example, in our industry many of the SEO professionals in Denver target the keyword “Denver SEO“. When you search for “Denver SEO” you will notice that www.denverseo.net is the 5th result. Digging deeper this site has a PR of 3 compared to many of it’s competitors who have earned a page rank of 4 or higher. This domain does have some age as it was created on May 03, 2006 so it is around 3 ½ years old. According to Google, there is one backlink from a web design directory, after further research we were able to determine that the domain has around 523 backlinks. When we compare this to some of the other competing websites that are ranked just below this website like www.hyperdogmedia.com, which has a PR 4, 2 backward links according to Google and according to our research this domain has well over 2085 backlinks. So how is it that a site like Hyperdog’s is ranked below DenverSeo.net? According to some SEO professionals it would be due to the “exact match bonus“. There are many other factors that go into the rankings, but this is definitely a factor as it has been discussed by many internet marketing professionals.
3 SEO Tips That Will Give Your Website The Ranking You Need
The entire process of search engine optimization and internet marketing can be very frustrating. As a Denver SEO professional, I hear from customers frequently wanting to know the progress of their project. We document all of the work that we are completing on a constant basis, and we have many tools to mark their progression through the search engines. This got me to thinking about those that do not have access to the same tools that we do, as a matter of fact many who are marketing their websites will often give up as they don’t see immediate results from the many hours they have sat in front of the computer trying to obtain a page one ranking. Read the rest of this entry »
Keywords Don’t Matter
By: Cade Lee
You might be surprised to learn that Matt Cutts, who works for the Search Quality group at Google has most recently come out with comments about meta tags or more specifically “keyword” meta tags and stated “Google does not use keyword meta tags” in their rankings. For the longest time many SEO professionals pounded the desk suggesting that keyword meta tags were critical for any SEO campaign. Read the rest of this entry »
Can alt text help your SEO?
By: Cade Lee
Can alt text really help your SEO campaign?
Often times as I read through all of the resources online for internet marketing, I read about the importance of “on-site” optimization. We have discussed it ourselves in the past (onsite optimization). Something I don’t think we had discussed was the importance of keyword use in the alt text or title tags. Granted many have disagreed with the importance of alt text or title text in the SEO community. It is important to understand that there is not a SEO professional that I have met who knows the algorithms intimately. So while there are many opinions that using alt text or title tags does not provide a benefit to your search engine campaign, I would respectfully disagree as I will prove with an example.
Search Engine Optimization (SEO) – An Overview
Written by: Grayson Thrush
Search Engine Optimization (SEO) entails a maelstrom of techniques and tactics with the end goal being to improve the ranking of a particular website in the search results of major search engines. Denver SEO can be broken down into two main categories, on site SEO and off site SEO.
On site SEO relies upon excellent content first and foremost. Content must be on topic, relevant, and contain a 5% – 8% keyword (words or phrases) density. This means that for every 100 words of content, five to eight keywords should be used. The keywords that will be used must be carefully researched using tools such as the free Google AdWords keyword tool. When choosing keywords, it is important to remember to think like the customer. What will they be searching for? These same keywords should also be embedded into the website source code via Meta, Title and Heading tags. This will help ensure a high page ranking for these search terms.
Also, the website should be organized with a clear hierarchical structure. Creating a site map will significantly enhance site structure and ability to be scanned by search engines. This will allow search engines to more efficiently scan the target website. The most important information on a given website should be placed at or near the top of the page. This will make it easier for search engines to find the content that you want them to find. Use text instead of images; search engines can only scan text, so all important information must be included in text. This should be done even if the message(s) being conveyed are duplicated in images, banners, etc.
Of even greater importance is off site SEO. This includes back linking to highly ranked sites. For example, you can submit articles to free online repositories with links to your target website embedded in the text. The Google search engine will interpret a page with many back links to highly ranked pages as being of greater importance, and will therefore increase its page ranking. Another tactic is to submit entries to a highly ranked online blog, with excellent content, important keywords and back links where possible. Furthermore, you can join appropriate, and highly ranked, online forums and post useful content with a signature containing a back link to the target website. You should submit your website to the major search engines’ web indices. This will speed up and enhance the optimization process greatly.
SEO is a multifaceted endeavor, and requires ongoing maintenance and tuning. There are many competent companies that are dedicated to carrying out SEO campaigns. If page ranking is extremely important to you, consider outsourcing the project to a professional Denver SEO company.
Hiring an SEO Consultant
Written by: Grayson Thrush
Search Engine Optimization (SEO) can serve as the linchpin to your overall marketing plan for your business. Gone are the days when all you needed was an ad in the local phone book. The most efficient way to drive leads to your business is through Internet marketing. You need more than just a website, though.
A website that has not been optimized for search engine results pages (SERPs) will only serve as a digital business card. Nobody will find it unless they know about it and where to look. Your competition will quickly surpass such an outmoded approach. You need to hire a Denver SEO consultant to help get your website seen by those searching for the products and/or services that your business offers.
A competent SEO company will offer a full-service approach to Internet marketing, in order to ensure that your SEO campaign is in fact successful. You will need to start out by looking for a Denver SEO company on the Internet. Read the rest of this entry »
Why you Should Hire a Denver Internet Marketing Firm
Not everyone is going to be an expert at every aspect of Internet Marketing and Web Development. There are so many facets and niches within the industry, it takes a substantial amount of time and effort to stay abreast of the newest trends and techniques. So, when considering your Denver Internet Marketing plan, you want to take full advantage of the Web, and specific benefits that only experts can provide. Many different skills are required in order to integrate your business within the Internet so that you are fully visible and accessible to your target market. In order to achieve and maintain a significant Internet presence, it is crucial to hire a team of people capable of an array of Internet Marketing techniques.
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Denver Web Development is absolutely key in helping to produce awareness, traffic, and sales for your company or product. Just like traditional marketing campaigns, there are many specific skills required to be effective in your Denver Internet Marketing plan. These skills include but are not limited to link building, web design, Denver search-engine-optimization, HTML writing, blogging, and social networking. Techniques and trends are constantly changing as well, and it is important to utilize the experience and knowledge of a Denver SEO Firm or Internet Marketing Company.
It is important to set goals, and plan a complete strategy for building a valuable website and increasing the traffic to that website. In addition to a clear website with substantial, valid content, you need to drive the site to towards the top of search engine results for targeted keywords. This intricate, time-consuming process is called search-engine-optimization, or SEO. A good internet marketing company will also handle Denver SEO for your business. It is best to let experts execute SEO for you, because the ranking algorithms and industry trends are constantly evolving and changing. A Denver SEO Company will keep up with the pulse of the industry, staying on top of all the new tips and tricks.
Denver Internet Marketing is paramount to staying on the cutting edge of any industry. Create a strong, reliable Internet presence while at the same time being highly visible on local and global search engines. Customize your plan to cater to your target audience, increasing your chances for sales, leads, and referrals. The days of Yellow Pages are over, and you need to keep your business ahead of the curve by working with a Denver Internet Marketing Firm. No matter what your industry, help yourself and take the right step towards a successful future.
SEO Essentials: Link Building
One of the most crucial factors in optimizing your website for search engines, is the building of valuable links. When Google’s search algorithms index a site, they instantaneously compute the number of Web sites that link to your own site, and they calculate the value of each link respectively. This process is automatically performed literally millions of times each day. Search Engines believe that calculating links and taking into account such things as what each link says, along with the overall quality of the websites they come from, is an effective method of determining a sites presence or authority. Google ranks Web sites based on how prominent and dominant they are in their respective fields or markets. The absolute foundation of the Google search engine is to determine authority of sites, and to deliver the consumer the most relevant results.
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Basically, the more quality Web sites that link to your site, the better you will do in Google’s organic results. On the other hand, if you obtain only a few links, you will most certainly need to improve your presence in the eyes of Google. In order to optimize your site, you must learn how to effectively build links to your Web site so that the search engines will determine your site as an authority and rank it accordingly.
The very first step in effectively building links is to evaluate your existing competition. Whatever is working for your strongest competitors, can definitely work for you as well. In the beginning stages of link-building, your sights should be set on building a foundation for an effective Denver search engine optimization business plan. Seriously take a look at your competition and evaluate them so you know how to best spend the time necessary to rank higher and build up a strong Internet presence in your market.
Remember that not all links are created equally, so you should evaluate the quality of each potential link partner. By analyzing several link-quality factors, you can more effectively decide which links to focus on. The analyzation of llink quality will most certainly help give you direction in you Denver Internet marketing plans. By directing your attention to more quality links, you are more likely to be recognized by major search engines as a contributor of quality subject matter and content. You can save yourself a lot of time if you pursue the process of building quality links as opposed to a large quantity of links. You do not need thousands of links all over the Web to rank well with search engines. For optimal success, you should approach link building from the standpoint of quality over quantity.
Keyword Research and Its Importance
When a search engine scans your website, you want to be certain that specific keywords and keyword phrases are easily detected. This lets the search engine know what your website is about, and helps users find your website. In order to know what keywords a user might search for, you must be able to think like the customer. You also must perform an exhaustive keyword research process, as is done by Denver SEO.
Keyword research often relies heavily upon online tools such as Google Analytics. In doing so, you enter a word or phrase that describes what your site has to offer, and the research tool returns a list of words or phrases related to that description, in descending order of search popularity.
This research will let you know exactly what keywords you should be using in your meta tags, titles, headers, footers, etc. Don’t entirely ignore search terms that do not rank at the top of your research findings. Since Google will scan up to 500 characters in keyword tags, you should plan on using all 500 characters for best results. If the top terms only require 350 characters, for example, you should work your way down the list and fit as many terms into your tags as possible.
This delves into what some call “long-tail” keywords. The name is derived from how and where the terms would fall if plotted on a normal curve. The lower-ranked terms would form a “long-tail” along the descending curve. Typically, terms that fall beyond the second standard deviation will not be used, simply because the aforementioned 500 characters will be exhausted first.
As important as tags, alt-text, etc. are, diligent keyword research is at least as important. There is no useful purpose in adding random keywords to your website. You might get lucky once in a while and choose a popular one, but you will obtain results that are orders of magnitude more effective if you perform keyword research as described herein.