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Choosing an SEO Company

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Written by: Nick Hantge

Choosing an effective and reliable SEO company can be quite difficult, especially with the rise of its popularity and the vast amount of businesses offering SEO services in the past 2 years.  Search Engine Optimization is one of the biggest investments you will make into establishing your companies online presence which makes it even more imperative you make the right choice when hiring an SEO company.  It goes without saying that hiring the wrong SEO consultant will not only cost you a lot of money but it could also cost you your domain getting dropped or delisted by Google if the company breaks the rules and uses black hat tactics.

Here are some questions to ask to help you make the important decision of hiring the best SEO company for your company, business or website.  Each SEO company has something special to offer so finding the right fit will help ensure a successful and pleasant SEO campaign.

How long have they been established? Along with most things in life, the longer you have been doing something; normally the better you are at it.  When you try to market a website in the top search engines, you have to be able to adapt to the changes they are making in their algorithm and how they rank sites.  If a company has been doing SEO for more than a few years they have had to deal with the changes made and should be able to show you how they’ve adapted.

If possible, take into account how long the SEO company has been established, the chances are if its been around for a few years they will be well up to date with the latest strategies and have a decent history and background.thumb

Can they provide testimonials & recommendations? Any good company, regardless of the industry, should be able to provide a handful of testimonials and recommendations from their previous projects.  Now remember they are going to give you their favorite customers if not friend’s phone numbers so it is important to ask these questions:

“How long did it take to see results on the search engines for your campaign”?  Read the rest of this entry »