Archive for the ‘iniquitous’ tag
The Myth Behind SEO
written by: Cade Lee
By now you know that Iniquitous is a search engine optimization firm in Denver, we specialize in search engine marketing and most of our clients are here in the Denver Metro Area. Anyway, as a Denver SEO firm we are pretty lucky as the SEO / SEM community here is pretty thick (well populated and saturated) and so I feel like we have a lot of real life professionals here. We have met some excellent affiliate marketing professionals in the area as well as some fantastic SEO experts over the last couple of years, just knowing these individuals has helped us offer our clients a better service.
This got me to thinking about when I started in Search Engine Optimization, and the myth or mystery I had originally placed with optimizing a website. In the beginning after we had worked so hard to get a website to the front of the search engines, and we actually achieved it, I thought we were lucky. I couldn’t believe that we had anything to do with it; I thought that we had just been fortunate and at anytime we would lose our ranking or Google would change the algorithms and our site would fall. In the end this never happened (I am certain that it could, but have been lucky thus far).
It got me to thinking about all the “quick” systems I have seen over the time I have been marketing online, you know what I am talking about if you have ever submitted your domain to directories that require a reciprocal link. These are the directories that have placed you on every junk e-mail list known online and so you constantly receive those fantastic offers. Fortunate for us we never participated in the 1 million backlinks overnight offer. Over and over again when I was getting started in this business, I read that there is no easy way to optimize a site, and that true optimization was not rocket science but rather time intensive work. I can honestly say that this is the case.
I have read many of the blogs written by other SEO experts in Denver and around the nation for that matter, and it seems that much of the literature that is out there on search engine optimization has been disregarded as old and out of date. I respectfully have to disagree with some of these folks as I haven’t read anything new and outstanding that held that golden key to excellent optimization; however, I continue to read the materials that come out and if nothing else they continue to reinforce the same principles over and over again.
I wrote this article to point out some of the good books I have read about search engine optimization and search engine marketing so that some of those who want to go to the library and find a well written book on the subject could do so. Mind you there is much more to optimization than is written in these books, but I believe they are an excellent start to learning about search engine optimization.
1. Search Engine Optimization for Dummies, Peter Kent
2. SEO Search Engine Optimization Bible, Jerri L Ledford
3. Get to the top on Google, David Viney
4. Search Engine Optimization, An Hour A Day, Jennifer Grappone and Gradiva Couzin
5. 101 Ways to Promote Your Web Site, Susan Sweeney, CA, CSP, HoF
6. Problogger, Secrets for Blogging Your Way to a Six-Figure Income, Darren Rowse and Chris Garrett
I could go on and on about other references and materials for Search Engine Optimization and internet marketing, but in my honest opinion, these are some of the first materials that I would cover if you are looking to market your site. In many cases these books will show you how to market your site with a limited knowledge of the internet or web design.
I hope this helps a little, if you need further resources or you are looking for more tools to optimize your site let us know!
Denver Internet Marketing | Denver SEO | Colorado SEM
How to Get Your Website Noticed
Written by: Nick Hantge
With today’s shift from paper to major search engines and online directories, a website is one of the best marketing tools a company can have. A website can reach not only individuals searching for your services or products locally; it can reach hundreds of thousands of individuals nationwide and around the globe.
Whether you sell a product online such as cookies or jewelry or provide a service such as laser hair removal, the first step to being successful online is being found on the major search engines. It does not matter the size of your company or how great your website looks, if individuals cannot find your business in their searches you simply will not be successful online.
Too often, companies or individuals spend thousands of dollars on the design of their website thinking they are doing the right thing. This idea of creating a website that just looks good is a thing of the past. If a website is unable to be found under searches relating to its content, this marketing tool is a waste of your money.
The quickest possible way to get listed on the major search engines is through search engine marketing (SEM) where you pay for quality leads to your website often called Pay Per Click (PPC) advertising. Although PPC does get you immediately listed on search engines, through our research 75% of individuals using the internet do not click on paid advertisements on the side.
A more effective but time intensive way to get noticed by the search engines is through Search Engine Optimization (SEO). SEO is the science of analyzing and enhancing your website to manipulate your ranking on major search engines such as Google® and Yahoo!® to increase the volume of traffic to your site. Since 65% of searches make their decision before moving to the second page, it is vital to have your website optimized and show up for different search terms on the first page at least once. The more times your website appears under searches relating to your business, obviously the more exposure you have that will ultimately lead to more traffic to your website. After your website has been optimized and starts to appear on the first page of the search engine for a few terms, then the appearance, flow, and functionality starts to become a factor. It only makes sense to keep the individuals on your website once they are they. The longer people are on your website, the more likely they are to use your product or services.
A huge advantage to SEO when it comes to advertising is the quality of the traffic viewing your site. Most everyone that visits your optimized website is looking either for the product or services you provide. This quality lead is much better than the traffic you are reaching through a billboard, newspaper, or radio advertisement. The reason I say that is because the individuals who hear or see that ad, do not necessarily need or want your services. Plus in these types of advertisements, your information does not stay in front of individuals, whereas a properly optimized website can be found over and over again with your contact information and list of products and services blaring right at them.
There are many techniques that SEO experts use to increase the ranking of websites. The key to a good SEO campaign is a constant effort. Web pages need to be added and updated, link building needs to continue while your website remains live, and submissions to all major search engines along with directories are just a few of the many techniques an SEO company would use to help increase a websites rank. If you would like more information on SEO techniques or strategies, call Iniquitous as (303) 327-8991 or visit their website: Iniquitous