Writing Internet Articles

Written by: Nick Hantge

Do you consider yourself a talented writer, but you’re not sure how to go about it?  If you enjoy writing and you want to be able to make money off your skill, consider writing articles to help with other’s internet marketing campaigns.  There is probably an SEO company in your area who would be willing to pay for niche related articles.  Article writing is a great skill to develop and market yourself. Writing is in high demand so take advantage of your writing skills and make some extra cash. Well-written articles on any topic are always in high demand. 

Get to the Point

Internet articles are written slightly differently to the conventional articles you read in the daily newspapers or magazines. Your style should be simple. The contents of the article should be pitched in a brief but informative manner to hold the person’s interest. Internet searchers are impatient and want to find information quickly as possible.  This being said, keep your articles quick and to the point.  Often times online articles are written with numbers or bullet points to guide readers through quickly.

Catchy Article Titles

Think about what will grab the attention of your audience, start with an attractive title.  It will be the first chance you have to gain interest of searchers to your article and also help you begin your introduction.  Writing a catchy title will separate your article from the others around it.  A nice title may be the key to attracting searchers to your articles and getting them to click on your links driving more traffic to your site which is obviously the main point of any internet marketing campaign.

The introduction of your article should summarize the focal point of what you’re going to write about.  This will draw your reader in and they’ll want to continue reading.  Start with the main point of your artilce and defend it or describe it in the rest of your article. If the reader finds your point interesting they will read the rest of your article and hopefully click on the links to the website you are promoting.  When it comes to writing, remember that ‘less is more’.  Don’t make your articles too long.  Most internet articles vary between 300-500 words. 

Avoid getting technical. Don’t get wrapped up in impressing your reader. They care more about your points and topics, not your vocabulary.  Your intention is to share information in a friendly, efficient manner. The ideal internet article should be clearly communicated, easily understood, and looked at as a resource. Remember if further information is required, the person will pursue the matter by themselves.

All internet articles should be submitted in Word. Once you’re finished writing, make sure you proofread the article and put it through a grammar and spelling check.  Did you communicate your ideas clearly? Are you happy with the end result?  If so, you are going to want to start finding places to submit your articles or sites that buy articles.  Often times you can contact a local SEO company near you and ask them what types of articles they could use.  Work out a deal with an internet marketing firm and start making money with your writing skills.

Finally, don’t be disheartened if your first article is not accepted. Stick with it, and success will soon come your way. You will be sure to find a SEO company who is willing to buy articles for their clients.

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Is internet traffic the most important consideration for online success?

Of course it is, internet traffic is critical to the success of any site. It is extremely important, but it seems to me that some companies and individuals do not really focus their time on other extremely important factors like conversion. It was a couple of weeks ago and I was at a local meetup here in Denver for SEO, I was talking with one of the other search engine optimization professionals about some projects that we were looking at, when the topic of conversion surfaced. Ultimately I explained how a low bounce rate was so important to us and that it was one of the KPI (key performance indicators) that we really measured our success by. At first I thought he was going to have a heart attack, he began to “school” me in the ways of search engine optimization and explain to me that bounce rate should not be something that we (search engine optimization professionals) should be gauged or tracked by.

Of course we had to respectfully disagree on this. Good search engine optimization does bring traffic to a site, which goes without saying. If your SEO, SEO department, internet marketing firm or search engine marketing professional does not bring more traffic to the site, than the entire campaign is worthless. It’s not necessarily just a matter of getting your site on the 1^st page of Google (which is nice, and important), it is a matter of bringing a constant growth to the overall traffic through site referrals, banner ad placement, social networking, PPC or CPC and organic results. Right next to increasing traffic as far as importance is concerned is conversion. All the traffic in the world without a sale or conversion into a real lead is just as worthless as having a website that isn’t getting any traffic at all.

So, who works on this conversion and how do they funnel the traffic through your site? The answer to this I believe is your SEO firm and your web developer together. Of course if you don’t have both, than certainly either one of these would understand or should understand traffic conversion and implementing a “call to action” within the site. A call to action is any action which visitors can take to complete the selling process. Obviously in a perfect site, a call to action would be so perfectly designed that the end users have no alternative choice but to move forward with the call to action. We have found that most sites are stuck in the traditional methods or “calls to action” with flash banners that say, “Click here” or a “buy now” button. Consumers or end users want information so that they can make educated buying decision. By now that end user has more than likely made a purchase or request for information online that they regretted. This has left most a little “gun shy” to say the least. So, why not give them that information that they are craving. I am not suggesting that you go out and load your sales pages with content, but on the other hand, instead of having another “click here” or “buy now” button, it might behoove the seller to have a link to product reviews or testimonials.

Another call to action that works is stating the benefit or value received next to the action you want the end user to make. So for example, “purchase now and save 46% over the next 12 months”, long I know but this states a clearly defined benefit as opposed to simply “buy now”. Your call to action should also state the benefit of acting now; you want to create a reason for urgency in your buying message.

If you are not obtaining the conversion rate that you are looking for with your internet traffic, re-consider the message that you are giving to your users. Is it enticing to you? After you have reviewed the site, make sure to look outside for criticism from others about what would make them act on your offer. Invest some time into conversion instead of just focusing on increasing your internet traffic.

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