Search Engine Optimization

By: Cade Lee

Your Search Engine Optimization plan needs to be written down with attainable goals. Most companies that we speak with about search engine optimization in Denver do not have actual SEO plans written down. Many companies get online and have the best of intentions; all they know is that they want to get on the 1^st page. They don’t know what getting on the 1^st page of Google would do for them, but they know they want it. No matter what, they want to get on the 1^st page. The problem with this is, they have not defined why they want to get on the 1^st page, the keywords that they want to get on the 1^st page for and often times they even lack the initial keyword research to make certain that the keywords they have selected are even worth focusing on.

Here are a couple of tips in developing an SEO plan that will produce results:

#1.) Set a Mission Statement: This is not huge and this plan should not take days, let’s make certain that we have a purpose though. Let’s start off with what you want to accomplish by bringing your website, blog or other property to the 1^st page of Google.

#2.) Set attainable Milestones: Set attainable goals, such as “obtain a page 3 ranking for Denver SEO by week 8 of campaign” and “Obtain a page one ranking for main site www.thisisiniquitous.com for keyword Denver Internet Marketing by week 12″.

#3.) Set up a base of checklists that will help accomplish the milestones: Now you want to start planning your campaign, what steps are you going to complete in order to start advancing on the milestones you had set in the beginning. Make certain that define each action that you are to take with great detail so that there is no question what you should be working on every day, every week and month.

#4.) Actually execute the plan: A plan is a fantastic attempt in getting started and you are already ahead of 98% of your competition with a written plan. Execution is the next biggest obstacle to actually achieving the milestones set which then get you to the overall completion of your mission. We always recommend “an hour a day”, so when writing your checklist try and accommodate an hour per day for your search engine marketing campaign.

This SEO plan should only take you 2 hours maximum if you utilize the tools that we have explained in our previous posts. Once you have your SEO plan written down, the only thing left is execution. With this road map to success you are certain to actually make monumental changes to your presence online!

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written by: Cade Lee

By now you know that Iniquitous is a search engine optimization firm in Denver, we specialize in search engine marketing and most of our clients are here in the Denver Metro Area. Anyway, as a Denver SEO firm we are pretty lucky as the SEO / SEM community here is pretty thick (well populated and saturated) and so I feel like we have a lot of real life professionals here. We have met some excellent affiliate marketing professionals in the area as well as some fantastic SEO experts over the last couple of years, just knowing these individuals has helped us offer our clients a better service.

This got me to thinking about when I started in Search Engine Optimization, and the myth or mystery I had originally placed with optimizing a website. In the beginning after we had worked so hard to get a website to the front of the search engines, and we actually achieved it, I thought we were lucky. I couldn’t believe that we had anything to do with it; I thought that we had just been fortunate and at anytime we would lose our ranking or Google would change the algorithms and our site would fall. In the end this never happened (I am certain that it could, but have been lucky thus far).

It got me to thinking about all the “quick” systems I have seen over the time I have been marketing online, you know what I am talking about if you have ever submitted your domain to directories that require a reciprocal link. These are the directories that have placed you on every junk e-mail list known online and so you constantly receive those fantastic offers. Fortunate for us we never participated in the 1 million backlinks overnight  offer. Over and over again when I was getting started in this business, I read that there is no easy way to optimize a site, and that true optimization was not rocket science but rather time intensive work. I can honestly say that this is the case.

I have read many of the blogs written by other SEO experts in Denver and around the nation for that matter, and it seems that much of the literature that is out there on search engine optimization has been disregarded as old and out of date. I respectfully have to disagree with some of these folks as I haven’t read anything new and outstanding that held that golden key to excellent optimization; however, I continue to read the materials that come out and if nothing else they continue to reinforce the same principles over and over again.

I wrote this article to point out some of the good books I have read about search engine optimization and search engine marketing so that some of those who want to go to the library and find a well written book on the subject could do so. Mind you there is much more to optimization than is written in these books, but I believe they are an excellent start to learning about search engine optimization.

1. Search Engine Optimization for Dummies, Peter Kent

2. SEO Search Engine Optimization Bible, Jerri L Ledford

3. Get to the top on Google, David Viney

4. Search Engine Optimization, An Hour A Day, Jennifer Grappone and Gradiva Couzin

5. 101 Ways to Promote Your Web Site, Susan Sweeney, CA, CSP, HoF

6. Problogger, Secrets for Blogging Your Way to a Six-Figure Income, Darren Rowse and Chris Garrett

I could go on and on about other references and materials for Search Engine Optimization and internet marketing, but in my honest opinion, these are some of the first materials that I would cover if you are looking to market your site. In many cases these books will show you how to market your site with a limited knowledge of the internet or web design.

I hope this helps a little, if you need further resources or you are looking for more tools to optimize your site let us know!

Denver Internet Marketing | Denver SEO | Colorado SEM

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