Archive for the ‘seo company’ tag
Four Tips for Your Link Building Strategy
Written by: Nick Hantge
Link Building is Key for SEO
I don’t know about you but my life revolves around building links. The more links I can get for a website the better chance I have of being listed on the first page of the major search engines. With the number of people switching their methods of how they find information, getting on the first page of Google is a great way to gain new business. Our Denver SEO company manages several Colorado companies’ search engine optimization (SEO) campaign. It is our job to handle the link building strategies, make sure traffic is growing and that their online visibility dominates their competition. Since link building is so crucial I thought I would give a few tips for finding quality links for your website.
1.) Relevance is Important: Have you ever been on a website and noticed links for something completely different from the page content or theme of the website? Chances are you did not click on them because you were not interested in a different subject. (EX –> you did not visit a website about power tools hoping to find information about real estate) Google’s main purpose is to provide accurate search results to keep the web surfers using their search engine. That being said, we have found that we get more “link juice” from links that are relevant content. It makes sense right? If Google’s goal is providing accurate search results, links from sites that are not relevant should not be rewarded as much as those that are from related sources. Although Google does not come out and say it, our SEO company has found the more links we can get from relevant sites or pieces of content, the better our ranking in the SERPs.
2.) Make Sure You’re Being Followed: If you are new to the SEO world you might be shocked to find out that there are links that Google will completely ignore. There is actually a tag a web developer can include on the link that tells the “Google bots” to skip over the link. In a search engine optimization campaign it is important to know the difference between a do-follow and no-follow link. If you spend countless hours building links that are not being scanned by the Google bots you just wasted a bunch of your time. There are a few ways to tell if a link is a no-follow link. Check out the source code for the rel=“nofollow” tag or just simply download a toolbar application that will highlight no-follow tagged links.
3.) The Name of the Game is Numbers: Building backlinks is a numbers game, the more you get the better off you are. Link building is an ongoing process; if you stop you will fall in the rankings. Many people find this out the hard way and have to put even more time into their project than they would have had to if they continued to work on it.
4.) Keywords Are the Key: If you want to get ahead in the game, make sure you are using your keywords in the links you are creating. If you are trying to rank for a search term lik “Denver real estate agent” and you do not have any links to your site with that keyword phrase, it will be near impossible to rank well for that term. A link that has anchor text is much more valuable that the simple www.yoursite.com because you are not telling the search engines or your readers what your site is about.
Hopefully this will help you when thinking about search engine optimization and has helped you understand the value of link building. Remember, onsite optimization will only take you so far in the search engines. If you want to show up for competitive keywords, make sure you are using a link building strategy. If you follow these four tips, you should see a major improvement in your rankings in just a few months. If you need more help with your search engine optimization campaign, please contact us at our Denver SEO firm (303) 999-7963
Writing Articles for Internet Marketing Campaigns
Writing Internet Articles
Written by: Nick Hantge
Do you consider yourself a talented writer, but you’re not sure how to go about it? If you enjoy writing and you want to be able to make money off your skill, consider writing articles to help with other’s internet marketing campaigns. There is probably an SEO company in your area who would be willing to pay for niche related articles. Article writing is a great skill to develop and market yourself. Writing is in high demand so take advantage of your writing skills and make some extra cash. Well-written articles on any topic are always in high demand.
Get to the Point
Internet articles are written slightly differently to the conventional articles you read in the daily newspapers or magazines. Your style should be simple. The contents of the article should be pitched in a brief but informative manner to hold the person’s interest. Internet searchers are impatient and want to find information quickly as possible. This being said, keep your articles quick and to the point. Often times online articles are written with numbers or bullet points to guide readers through quickly.
Catchy Article Titles
Think about what will grab the attention of your audience, start with an attractive title. It will be the first chance you have to gain interest of searchers to your article and also help you begin your introduction. Writing a catchy title will separate your article from the others around it. A nice title may be the key to attracting searchers to your articles and getting them to click on your links driving more traffic to your site which is obviously the main point of any internet marketing campaign. Read the rest of this entry »
3 SEO Tips That Will Give Your Website The Ranking You Need
The entire process of search engine optimization and internet marketing can be very frustrating. As a Denver SEO professional, I hear from customers frequently wanting to know the progress of their project. We document all of the work that we are completing on a constant basis, and we have many tools to mark their progression through the search engines. This got me to thinking about those that do not have access to the same tools that we do, as a matter of fact many who are marketing their websites will often give up as they don’t see immediate results from the many hours they have sat in front of the computer trying to obtain a page one ranking. Read the rest of this entry »
Can alt text help your SEO?
By: Cade Lee
Can alt text really help your SEO campaign?
Often times as I read through all of the resources online for internet marketing, I read about the importance of “on-site” optimization. We have discussed it ourselves in the past (onsite optimization). Something I don’t think we had discussed was the importance of keyword use in the alt text or title tags. Granted many have disagreed with the importance of alt text or title text in the SEO community. It is important to understand that there is not a SEO professional that I have met who knows the algorithms intimately. So while there are many opinions that using alt text or title tags does not provide a benefit to your search engine campaign, I would respectfully disagree as I will prove with an example.
Choosing an SEO Company
Written by: Nick Hantge
Choosing an effective and reliable SEO company can be quite difficult, especially with the rise of its popularity and the vast amount of businesses offering SEO services in the past 2 years. Search Engine Optimization is one of the biggest investments you will make into establishing your companies online presence which makes it even more imperative you make the right choice when hiring an SEO company. It goes without saying that hiring the wrong SEO consultant will not only cost you a lot of money but it could also cost you your domain getting dropped or delisted by Google if the company breaks the rules and uses black hat tactics.
Here are some questions to ask to help you make the important decision of hiring the best SEO company for your company, business or website. Each SEO company has something special to offer so finding the right fit will help ensure a successful and pleasant SEO campaign.
How long have they been established? Along with most things in life, the longer you have been doing something; normally the better you are at it. When you try to market a website in the top search engines, you have to be able to adapt to the changes they are making in their algorithm and how they rank sites. If a company has been doing SEO for more than a few years they have had to deal with the changes made and should be able to show you how they’ve adapted.
If possible, take into account how long the SEO company has been established, the chances are if its been around for a few years they will be well up to date with the latest strategies and have a decent history and background.
Can they provide testimonials & recommendations? Any good company, regardless of the industry, should be able to provide a handful of testimonials and recommendations from their previous projects. Now remember they are going to give you their favorite customers if not friend’s phone numbers so it is important to ask these questions:
“How long did it take to see results on the search engines for your campaign”? Read the rest of this entry »