Archive for the ‘google analytics;website traffic’ Category
The Importance of Your E-Mail Subject Line
Written by: Nick Hantge
Writing A Good Subject Line
One of the first things I do when I pull up my email is try and delete as many of the “junk” emails I can. I usually find myself looking at who my unread emails are from and what the subject line is to help me do this. If you get anywhere near the amount of emails I get each day, chances are you do the same. If there is anything that looks like it is from a company I don’t know or some type of advertisement or spam, it gets deleted before I even open it up.
What is the deciding factor?? Usually people will look at who the email is from first as it is always listed first and then our eyes make their way to the subject line if we don’t recognize the sender. “The subject line is usally the deciding factor. It is essential that your email subject line not look like ad copy” says Susan Sweeney, the author of 101 Ways to Promote Your Web Site.
It is important to never leave a subject line of an email blank as it will look non important or empty. It is also important to keep your subject line short with the most important keywords written first. You do not want your subject line long as people now days view their emails on their phone which allows fewer characters in the preview on the phone email display. Read the rest of this entry »
Tracking Conversion With Google Analytics
written by: Cade Lee
A couple of years ago we attended a social networking speaking engagement at The Denver Athletic Club, it was given by a local public relations company here in Denver. Of course I was excited to attend as I had only opened my Twitter account about six months previous to the event and I wanted to get some ideas on how to use this new tool more effectively. At the time I had been reading about social networking and really trying to figure out how to track the results from my efforts, but I had no real idea how to do this except look at the referrals from Twitter or Facebook to my website. Read the rest of this entry »
Using Google Analytics to Track your Site’s Traffic
What good is a marketing tool if you cannot track its effects? A website is not one of those marketing pieces that you use to just create awareness of your companies existence. A website correctly marketed online will bring in leads and direct prospective clients to your business’s location. If not marketed online, it’s more of an electronic business card that people can check out once they know about you. Regardless how you use your website, you need to be able to see how many visitors it is getting and more importantly how they found you, how long they were on your site and what pages they visited. By using the free analytics tool provided by Google, you are able to see these things and much more!
The first thing you should do to make it easy on yourself is sign up for a Google or Gmail account if you do not already have one. By doing this you allow yourself access to all of the great free tools Google has available such as Google Analytics. After signing up and logging into your Gmail account, search for “Google analytics“and locate the tool. Once there, you will find the directions for adding a site to the Analytics tool. An important aspect of using Google Analytics is putting the tracking code on every page of your website. This way it will allow you to get a real indication of which pages your searchers like visiting and what pages they do not visit often. You can then try to either create more exposure to those pages or add more to the page that would attract more traffic.
Once you have added analytics to your website it will immediately start recording your website traffic’s tendencies such as pages visited, time on the site and whether or not the visitor is new to your website or not. Obviously when you first start out, every visitor will be a new one but after a few days your percentage of new visitors will start to drop. A good percentage of new visitors is anywhere above 85%. The idea is to keep driving new traffic to your website but making sure your website is useful enough to bring back those who have already been there.
There are many features of Google Analytics that can benefit your search engine optimization campaign. The Google algorithm used for ranking sites for example includes many of the aspects that analytics will show you including bounce rate, length of time on the site & the referring sites you are getting traffic you get. These are all important things to keep track of to help you with increasing your ranking on Google. You want a low bounce rate or to limit the number of people who leave your site in 30 seconds or less, you want to keep visitors on you site as long as possible and also increase the number of referred traffic coming to your site.
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It’s important to use a third party tracking system for your website reports so someone does not have the ability to create “false numbers”. Google analytics is a great third party reporting system that we use for all of our search engine optimization clients. Whether you are working on your own website or you have someone else doing your internet marketing, Google analytics is a great tool! Article Source: http://EzineArticles.com/?expert=Nicolas_Hantge |